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  • Hello, welcome to the official website of Taizhou lige Biological New Material Co., Ltd.

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    Leather chemical business to

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    With the development of economy, leather chemical industry has also received unprecedented challenges in recent years.




    Electronic commerce of chemical products is not a new thing. As early as five years ago, two modern electronic trading centers, Nanjing and Zhangjiagang, were established in Jiangsu Province alone to engage in spot and futures business of chemical products. However, several years of trading shows that e-commerce has not become the mainstream channel of chemical products trading here.




    Perhaps, industry insiders saw this year's "double eleventh" online trading boom stirring up the scene, hoping that e-commerce this modern form of trading can also help chemical products sales, so that the business situation of enterprises become more optimistic. In fact, compared with the hot retail business, chemical products trade is quite different from that. The author thinks that if chemical enterprises want to participate in or expand their business transactions, they must achieve "three changes" as soon as possible.




    First, the transformation of sales mode. Under the traditional mode, enterprises often rely on long-term cooperative relations, or relying on the relationship between regional salesmen and customers. In negotiating specific business, the operation is flexible and changeable. Even before delivery, the quantity and price can be changed, and the delivery can be suspended or even cancelled. However, most of the E-commerce is clearly marked price, once the price, quantity and so on are determined, it means that the operation must be in accordance with the agreement, and there are few recurrences. Visible, chemical enterprises engaged in e-commerce transactions, if not abandon the past procrastinating business habits, I believe that customers will not carry out business with it.




    The two is to transform the internal production organization system. E-commerce transactions have the advantages of convenience, speediness and long-distance, which requires enterprises to have a very strong planning and controllability in the whole process of raw and auxiliary materials procurement, production planning and implementation, product inspection and storage, logistics links. Otherwise, if the delivery can not be guaranteed according to the contract, it will cause great damage to the reputation of the enterprise. Several defaults will occur, the negative image of the enterprise will spread quickly online, and eventually will be in the "cold house".




    The three is to transform salesmen's marketing habits. In traditional business, the most important and tried-and-true way for business salespeople is to communicate their feelings, warm up their relationships by drinking and drinking tea, and then take orders, or even sign orders by giving kickbacks and other dark box operations. However, in the era of e-commerce, online transactions operate in the sun, operating transparency is greatly increased, both sides negotiate the price, quality and service, and emotional investment is in a secondary position. Therefore, enterprise salesmen must recognize the new requirements of the new model and keep pace with the times.


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